April 14, 2022
Ker Ting

Introducing: Shawn Tan

Head of Business Development & Marketing

In this new series of articles, we want to introduce the people behind the NELO ecosystem. We will be introducing them individually every week as we get closer to our rebranding launch. This will allow our users to get to know each and everyone of our team members here at NELO and why/what they do here! We are pleased to introduce you to Shawn, our Head of Business Development and Marketing at NELO.


What is your background and field of interest?

S: I'd say my crypto journey started in 2020, when I first learned about the industry and the space. I began to educate myself more on the ins and outs of blockchain technology, cryptocurrency, Metaverse and everything in between. I began my trading journey to practise what I’ve learnt. This then led me to joining a crypto exchange, Coinstore.com, where I got recognised for my efforts and leadership and was promoted to a Business Development Team Lead. In my experience working at the exchange, I learned more about the cryptocurrency space on top of what I had known. I believe it is important to keep up with innovations, thus I continued to develop my knowledge of it all as I progressed on.

Blockchain technology has always been one of my passions, so I decided to dive into it in late 2021. My certifications include those from the University of Pennsylvania (October 2021), NASBA (October 2021), NTUC LearningHub (December 2021), the Blockchain Council (December 2021) and the Institute of Blockchain (January 2021). Being aware of the possibilities offered by blockchain technology and knowing how quickly the industry could evolve overnight inspired me to become as knowledgeable as possible.

Thereafter I began to branch out of Coinstore.com and joined Cake DeFi. I was responsible for establishing partnerships and determining the landscape of the company as a Business Development Manager. I had the privilege of working with amazing people who were passionate about decentralised finance space while working at Cake DeFi. This passion is something that I have brought with me to NELO.

How I Met NELO - How and Why did you end up at NELO?

S: I met Walter, NELO’s CEO, through a cryptocurrency convention, Blockchain Fest 2021 in Singapore, and we connected there. When I learnt about his project, I felt that there was a lot of potential for NELO in the blockchain, GameFi and Metaverse industries in many aspects. It had and continues to have an amazing community and a team of hardworking developers and entrepreneurs. When I was presented the opportunity to represent the company as Head of Business Development and Marketing, well, I took it!

What is your role at NELO?

S: My role? I’m the Head of Business Development and Marketing here at NELO. I work closely with Walter and Pat and all of the core team members to scale NELO's growth even further, reaching its highest potential. Specifically, I will be developing our Singapore-based APAC team, pitching for investors to grow our project, and providing knowledge of the nuances of various markets across different regions.

What are you most excited about in the future of NELO?

S: I look forward to meeting with all of our community members and potential partners at this year's Token2049 and Crypto Expo Asia’s convention in Singapore. Among all our milestones, I am most excited about our followers having the opportunity to interact with our blockchain once our Mainnet launches. Upon the Mainnet going live, our users will be able to play our new game, Neloverse, at the highest quality. 

What are your personal hobbies and interests?

S: Honestly, I enjoy gaming in my free time! From World of Warcraft to Roblox, I grew up immersed in the world of Video Games. One might say it's a form of escapism. Escapism usually brings with it a negative connotation when people speak about it. But in actuality, gaming is more than just escaping from reality; it's about creating interactive, artistic, and unforgettable experiences. Which is why I strongly believe in NELO’s mission in developing a blockchain suitable for gamers and game developers. The Metaverse could very well be the one of the many planets in the Blockchain-Gamefi universe.



More about Shawn: Linkedin


Execution-focused. Strategic. Big-picture thinker. Perceptive. Analytical.

Experienced in project management, stakeholder management, crisis management, among others.

Managed and led projects across the region.

Interested in engaging environments, innovation, technology, startups, cryptocurrencies, blockchain, revolutionary ideas and work that makes a difference.

His vision: "Here at NELO, we are ready to redefine the blockchain industry, being the building block between the present and future to create one harmonious ecosystem." 

If you’d like to hear more about NELO from Shawn, we recently held an AMA Session on Telegram, check out our recap here!



About NELO (NSC):

NELO is a protocol and framework for building & connecting Ethereum-compatible blockchain networks, overcoming the limitations of Ethereum blockchain networks.

Speed, security, and scalability, are the priorities and principles of NELO. If this is what you are looking for, then you are at the right place.